FdA Digtal Media Production Level 4
Principles of Sound and Video Production
Reference: IMD415
Level: 4
Credit points: 15
Weighting: x 1.0
Study time: 150 hours
Description
Taken in parallel with the units Principles of Computer Graphics and Computer Graphics for Animation and Film, the aim of this unit is to help students develop the skills required to produce successful digital video and sound productions. It also introduces students to the roles of audio and video as communication tools. It enables the student to appreciate the importance of pre-production planning and develop skills in efficient digitisation and compression technologies suitable for final output in a variety of formats. In addition students will be introduced to the basics of digital sound recording, editing and processing. An understanding of the close relationship and interdependence of sound and other media is developed. The unit aims to raise the students’ awareness of sound and video related issues such as genre, distribution and form through analysis of the work of others.
Outline syllabus
- Understand the concepts involved in pre-production
- Capture and digitise audio and video materials from a range of sources
- Edit digital video and audio into a finished sequence.
- Understand and use audio and video compression technologies and store material efficiently
- Demonstrate an understanding of the use of audio and video sequences to communicate ideas and information
- Edit and manipulate sound & video
- Review the work of sound and video artists and designers
Method of delivery
Practical workshops; demonstrations; studio practice; projects; critiques.
Aims
A1 To develop skills in Sound and Video acquisition and manipulation.
A2 To develop an understanding of the languages of Video and sound.
A3 Analyse the work of sound and video artists and designers
A4 To develop an understanding of the process of digital editing and mixing.
Learning outcomes
On completion of this unit you will be able to:
LO1 Capture and digitise audio and video materials from a range of sources
LO2 Develop own work using an assortment of sound editing and
processing techniques
LO3 Collect examples of sound and video and review the work of other artists and designers
LO4 Demonstrate an understanding of the use of audio and video sequences to communicate ideas and information
Assessment Requirements:
Project 100%
Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.
Assessment criteria (specific criteria related to the learning outcomes and linked to the statement of generic assessment criteria matrix):
• Evidence of critical concepts represented in the breadth and depth of subject knowledge (a)
– Knowledge and understanding of the digitisation process through project report (LO1)
• Evidence of knowledge of technical processes (b) – Through the presentation of a completed sound and video production (LO2, LO4)
• Evidence of understanding through research and analysis. (c) – Through presentation of final project and report (LO3)
Foundation Degree assignment brief
Course: Foundation Degree Digital Media Production
Year: 1 Autumn Term
Unit Reference: Principals of Sound & Video Production
Level 4
Assignment: Viral video
Commencement Date: 8th January 2008 Deadline Date: 8th April 2008
Tutor(s): Phil Beards – pbeards@aib.ac.uk
Brief
“Talk of the Nation. June 6, 2006 · In just six months, YouTube boomed from a startup viral video site to a Web phenomenon, a virtual library of cultural highlights and amateur video clips uploaded by anybody with a digital camcorder and some time to burn. Users upload 50,000 videos a day, at last count, and visitors watch 50 million clips per day. Not bad for a company with 26 employees and an office over a pizza parlor.”
“Google agreed to buy user generated content video Web site YouTube for $1.65 billion in October 2006; NBC Universal, News Corp., and possibly CBS may soon announce a monetized rival.”
What’s driving this explosion of online video?
Create a viral video piece 2 minutes in length. Be creative and original; make a video people will want to watch over and over and send to their friends. Videos should be in Quick-time format and no larger than 100MB in size. Finished videos will be uploaded to www.youtube.com as a group.
All footage used should be acquired by yourself with use of a mini DV camcorder which is available at the Institute’s central stores. The cameras will be booked by yourself after the storyboards have been approved and signed by your tutor.
Using Final Cut Express and either Garage and or Pro Tools produce a high quality QuickTime movie using the appropriate compression technologies.
You are required to produce:
The finished video as a Quick-Time Movie presented to the group and uploaded to the courses youtube.com site.
Your finished report as a weblog page on your own blog page. (detailing research, Storyboards, development and reflection of your work) Assessment Requirements:
Project 100%
Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.
Attendance to the Crit is mandatory and you will be expected to show your finished work on the
data projector, explaining and evaluating the processes you went through.
N.B. Failure to present work at the Crit or meet deadlines will result in a maximum PASS grade,
